The Project

Kia and Live Nation kicked off their partnership at Wireless & Lovebox for the first time in 2017. As the exclusive car partner across both festivals, the campaign with both Wireless & Lovebox aimed to target the new Kia Picanto with a more youthful, fun audience, leaning towards a playful, engaging positioning by introducing the car with an amazing, interactive activation.

Our Answer

By partnering with festivals that are both targeting a younger, more engaging audience, that attract people who are keen to learn and try new experiences, Kia were able to reach a diverse audience at Wireless & Lovebox by bringing activating with a roller disco, their activation proving incredibly popular at each festival. A competition was ran to win a Kia car as well as a speed dating event. 



With partners including Capital & Lad Bible, who came to both festivals to solely film & create noise about the Kia activation, the Kia Roller Disco was a huge success. The Speed Dating event proved online engagement.


Contact us here about this project



Case Studies

Please see our Privacy Policy for more information. To unsubscribe, click the link in any email you receive from us.