The ambition was for audiences to experience the Smirnoff Sound Collective’s content by becoming active and creative participants rather than spectators. Smirnoff wanted to let the audience to discover and outline the Smirnoff musical talents, enjoy fantastic drinks and take home great memories.
Smirnoff House was in 2016 an inclusive and celebrative house party for festival goers at Wireless, V South, and Creamfields. An immersive house party, partnering with Mixmag Live to bring dance music to the masses. We created a two tier house party with integrated gif booth, graffiti walls, excellent cocktails and the world’s best house party.