Smirnoff and Live Nation Experiential joined forces again to create an “exclusively inclusive” activation and the best activation on site. Smirnoff wanted us to attend more festivals than previously due to the successes of 2016.
Live Nation Experiential decided to bring Smirnoff and the double decker bus together for festival season at 6 well renowned festivals. The upper deck of the bus as the stage programmed with DJ’s by the team at Mixmag who live streamed the journey of the bus over the summer, while the lower deck acted as the greenroom area for the Smirnoff team and artists. Smirnoff branded bars fit on either side of the bus following on from the main design. The Live Nation Experiential team were also asked to assist with the artist booking at Latitude festival.
Live Nation experiential went above and beyond, advancing and booking crowd pulling DJ’s with the likes of Pandora, Goldirocks, Danny Rampling and Mark Moore. The Smirnoff bus saw an exponential increase in footfall across all festivals YOY with high levels of social engagement, an increase YOY.
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