Pepsi Max @ Wireless

The project

Pepsi Max has been a Wireless partner for many years and this year Live Nation Experiential had the great opportunity to deliver their front of house activation. Pepsi Max made it clear in their brief that they wanted to add value and experience to the festival goers and to offer them a fun pass-time to enjoy both with their friends and alone. With Pepsi being a very visual brand they wanted to communicate their identity in a unique and artistic way which gave us a great challenge to come up with the activation centerpiece.

Our Answer

The Wireless crowd was not shy to try their luck at taming the Bucking Bronco or to resist the thud of the Meltdown game. Throughout the festival these two games were hugely successful for both the people who tried them as well as the viewing crowds. We offered free wifi onsite which allowed people to share their wins and tumbles instantaneously on social media. In addition to the two games, the area we created was also a chillout zone where people could sample Pepsi Max and watch the live streamed footage from the Pepsi Max stage on a 7x3m LED screen. In the middle of the activation area we created a 5.5m high Pepsi Max bottle made out of outdoor, flexible LED screens. This had from our understanding never been done before and with a wonderful team of engineers, content creatives, project managers and building crew we delivered an amazing piece that the client was very happy with. This years Pepsi Max activation was a pleasure to work on and we hope to keep working together for many more years to come.


Production design, build and management, branding, new tech production delivery and budget management.

Case Studies

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