Laurent Perrier 2016

 

The project

Our task was to host and produce the renowned Laurent Perrier Pink Party at Wilderness Festival in 2016. The iconic brand wanted to bring its decadent glamour and sophistication to the festival audience and we had the great pleasure of seeing the magic sparkle. Laurent Perrier has a strong brand identity of sophistication, quality and glamour and the activation we were going to build needed to communicate this on every level.

Our Answer

A secret and magical area at Wilderness Festival named ‘the Walled Garden’ was opened up to 300 VIP invitees and social media influencers across the festival weekend. Corinthia Hotel partnered and provided bespoke picnics and entertainment from Champagne Charlie, acrobats, a swing band and 1920’s dancers.

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