This year Live Nation were excited to partner with JBL as the exclusive Bluetooth speaker and headphone partner of the Academy Music Group, O2 Academy venues and Virgin V Festival. JBL became the Dance Stage sponsor for Virgin V Festival South & North.
To support festival activations, Live Nation produced the JBL Dance stage branding at Virgin V Festival North & South.
The JBL Dance stage was the busiest stage over the festival weekend delivering the highest impact for the branding campaign.
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