Jack Daniels 2017

The project

Live Nation Experiential were asked for the 2nd year in a row to create the Jack Rocks Stage at TRNSMT and Reading Festival to engage with new customers, support rising talent as well as extending the Jack Rocks music platform.

Our Answer

A beautifully decorated tent Including a stage and two bars; one for festival goers and the other back stage for artists, the activation catered for Music fans and professionals alike. The Live Nation Experiential team featured over 90 artists at TRNSMT & READING Festival for Jack Daniels. The new music stage wowed and impressed audience’s and introduced them to a new calibre of Rock and Roll.  



When comparing against other partners, the Jack Rocks Stage performed favorably with the 2nd highest engagement rate. 43hrs 15m Hours of Live Music on Jack Rocks stages.


Contact us here about this project


Case Studies

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