Jack Daniels 2016

The project

We were asked to bring the Jack Rocks Stage to life at a new festival in order to engage with new customers, support rising talent as well as extend the Jack Rocks music platform.

Solution

A new area was created at Leeds Festival to accommodate this exciting new music stage, providing a rich new source of entertainment for the festival audience. Two bespoke bars were built by the stage to promote the brands new spirits, Jack Fire and Jack Honey. One was out front for the audience and the other was backstage for the performing artists.

Impact

20,000 digital engagements

Extensive media coverage and engagement

More than 40 bands performed on the stage of which one band was promoted to perform on the main stage as a warm up for a headliner.

 

Case Studies

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