Britvic have in previous years hosted their Pepsi Max trade guest at the Wireless Festival. In 2015, they wanted to try something different for their guests and offered an exclusive camping experience at Latitude Festival in Suffolk
Yurtel already offer an exclusive and very high-end camping experience at Latitude Festival and together with them we created an additional camping area for the Britvic guests. The campsite consisted of 30 tents for a total of 60 guests. There was also a reception tent where the concierge was housed as well as a spa tent where a masseuse was at hand to give the guests massages. In addition to the exclusive accommodation the guests had access to the Yurtel catering and bar area where they could eat their meals and have drinks througout the day. The guests' stay was an all inclusive glamping experience and was a great success.
Facilitating negotiations and agreements with both Festival Republic and Yurtel for the activation delivery as well as site and project management throughout.