'Black XS be a Legend' was a 2015 campaign surrounding Paco Rabanne’s latest fragrances - With Debbie Harry and Iggy Pop as their brand ambassadors. With aspirational, edgy, fearless, unique young rock fans as their target audience, setting up an activation at both Wireless and Reading festival was the perfect fit to raise awareness to the new and popular scents. The brief was to create an immersive activation which brought all these elements to life.
We created a unique activation based on a 360 degree camera - The public had the chance to channel their inner rockstar and pose for the ultimate photo which could then be shared with friends in a number of ways. The essence of ‘rock and roll’ was captured with the addition of rock props, rock temporary tattoos, fragrance scented wristbands and DJ’s playing rock/pop music. There was a lively, energetic vibe throughout both the Wireless and Reading festival weekends with a chance for the best ‘rock and roll’ customer to win a side of stage viewing experience. This popular activation was a huge success providing consumers with a memorable experience.
Full activation and social delivery including production design, build and management, staffing, content creation and online sharing, data capture, budget management, artist booking.