Aussie 2017

The Project

Aussie Hair Care & Live Nation united for a second year, partnering with three of the most renowned festivals in Europe – Latitude Festival, Virgin V Festival & Electric Picnic.

Our Answer

Introducing the Aussie Joozah Bar … A bespoke activation located in the campsite of each festival with styling stations, DIY sampling, & professional hairstylists offering festival styling appointments and a branded gif booth. Playing on the Instagram trends of rainbow coffees – matcha & beetroot lattes were developed bespoke for the activation  




All hair appointments fully booked across all three festivals.



Contact us here about this project



Case Studies